project

Playlist Store

client

YouTube

agency

R/GA

role

Visual Designer

2016

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The Brief

How to show people that YouTube is the best destination for people enjoy any kind of music.

Every song is on YouTube, from official music videos, to covers, to live shows. And yet people in Brazil don't naturally think of YouTube when they want music.

So we created the Playlist Store, a place where people can browse exclusive videos playlist, appreciate unique art covers or simply hang out and enjoy music.

Agency: R/GA SP

Client: YouTube

CD: Paulo Melchiori

Head of Art: Vicente Silva

Visual: Saulo Rodrigues, Gabriel Berta, Ilan Orengel

Copy:  Renato Kaufmann, Rafael Miessi

Awards:

Clio Awards 2014 - Events/Engagement - Silver 

One Show 2014 - Interactive - Merit 

Adweek Project Isaac 2014 - Digital - Silver

El Ojo 2014 - Interactive - Finalist 

El Ojo 2014 - Promo - Finalist 

Wave Festival 2014 - Cyber - Gold 

Wave Festival 2014 - Design - Bronze 

CCSP 2014 - Inovação - Silver 

CCSP 2014 - Mídia Exterior - Anuário