project
Playlist Store
client
YouTube
agency
R/GA
role
Visual Designer
2016
_
The Brief
How to show people that YouTube is the best destination for people enjoy any kind of music.
Every song is on YouTube, from official music videos, to covers, to live shows. And yet people in Brazil don't naturally think of YouTube when they want music.
So we created the Playlist Store, a place where people can browse exclusive videos playlist, appreciate unique art covers or simply hang out and enjoy music.
Agency: R/GA SP
Client: YouTube
CD: Paulo Melchiori
Head of Art: Vicente Silva
Visual: Saulo Rodrigues, Gabriel Berta, Ilan Orengel
Copy: Renato Kaufmann, Rafael Miessi
Awards:
Clio Awards 2014 - Events/Engagement - Silver
One Show 2014 - Interactive - Merit
Adweek Project Isaac 2014 - Digital - Silver
El Ojo 2014 - Interactive - Finalist
El Ojo 2014 - Promo - Finalist
Wave Festival 2014 - Cyber - Gold
Wave Festival 2014 - Design - Bronze
CCSP 2014 - Inovação - Silver
CCSP 2014 - Mídia Exterior - Anuário
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