gabrielberta

project

Playlist Store

client

YouTube

agency

R/GA

role

Visual Designer

2016

_

The Brief

How to show people that YouTube is the best destination for people enjoy any kind of music.

Every song is on YouTube, from official music videos, to covers, to live shows. And yet people in Brazil don't naturally think of YouTube when they want music.

So we created the Playlist Store, a place where people can browse exclusive videos playlist, appreciate unique art covers or simply hang out and enjoy music.

Apresentacao1
01
BoardRGA_youtube_playliststore_okgo
06
05
BoardRGA_youtube_playliststore_Package_2400
Capas_Capas20
Capas_Capas19
Capas_Capas18
Capas_Capas17
Capas_Capas16
Capas_Capas15
Capas_Capas14
Capas_Capas13
Capas_Capas12
Capas_Capas11
Capas_Capas10
Capas_Capas9
Capas_Capas8
Capas_Capas7
Capas_Capas6
Capas_Capas5
Capas_Capas4
Capas_Capas3
Capas_Capas2
Capas_Capas21
Capas_Capas1
04
03

Agency: R/GA SP

Client: YouTube

CD: Paulo Melchiori

Head of Art: Vicente Silva

Visual: Saulo Rodrigues, Gabriel Berta, Ilan Orengel

Copy:  Renato Kaufmann, Rafael Miessi

Awards:

Clio Awards 2014 - Events/Engagement - Silver 

One Show 2014 - Interactive - Merit 

Adweek Project Isaac 2014 - Digital - Silver

El Ojo 2014 - Interactive - Finalist 

El Ojo 2014 - Promo - Finalist 

Wave Festival 2014 - Cyber - Gold 

Wave Festival 2014 - Design - Bronze 

CCSP 2014 - Inovação - Silver 

CCSP 2014 - Mídia Exterior - Anuário 

There is more to see at

Brand Campaign 22design, campagn, product design

Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack

NuCuentadesign, campagn, product design

AMD 17design, campagn

Skol Dogzdesign, campagn, product design

NUroscoposdesign, campagn, product design

Nubank DileNudesign, campaign, product design, Bank,

NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack

Nike Rio 16Campagn

ReinventeEssaPromodesign, campagn, type