project

Dile Nu

client

Nubank Mexico

agency

Nubank CreativeLab

role

 Creative Lead, Art Direction, Design

2020

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The Brief

How can we show Mexico that Nubank arrived to break the status quo?

Using smart media to directly compare other banks with us.  In front of other banks bank ;)

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Compare with Colors

Compare with colors: The bank segment has a specific color pattern for each bank. The banks use specific colors to relate their brands so we used these colors to exemplify how Nubank is breaking the status quo for each one of these banks.

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Intervention

We also creat an intervation pack so people could protest and make fun of traditional bank problems.

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For other bank clients

And for those who are still other bank clients. We sended a letter showing everything that the other bank does and how Nubank simplifies problems.

Agency: Nubank CLab

Client: Nubank Mexico

Photo Production: Maltchique, Nicole Samperi

CD: Gabriel Berta, Isabelle de Vooght, Pedro Chammé

Visual: Gabriel Berta, Erik Villareal, Claudio Gonzalez

Copy: Adrian Bringas, Pedro Chammé

Motion: Alfredo Romero, Everton Guilerme