Creative Lead, Art Direction, Design
How can we show Mexico that Nubank arrived to break the status quo?
Using smart media to directly compare other banks with us. In front of other banks bank ;)
Compare with Colors
Compare with colors: The bank segment has a specific color pattern for each bank. The banks use specific colors to relate their brands so we used these colors to exemplify how Nubank is breaking the status quo for each one of these banks.
We also creat an intervation pack so people could protest and make fun of traditional bank problems.
For other bank clients
And for those who are still other bank clients. We sended a letter showing everything that the other bank does and how Nubank simplifies problems.
Agency: Nubank CLab
Client: Nubank Mexico
Photo Production: Maltchique, Nicole Samperi
CD: Gabriel Berta, Isabelle de Vooght, Pedro Chammé
Visual: Gabriel Berta, Erik Villareal, Claudio Gonzalez
Copy: Adrian Bringas, Pedro Chammé
Motion: Alfredo Romero, Everton Guilerme
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