gabrielberta

project

Dile Nu

client

Nubank Mexico

agency

Nubank CreativeLab

role

 Creative Lead, Art Direction, Design

2020

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The Brief

How can we show Mexico that Nubank arrived to break the status quo?

Using smart media to directly compare other banks with us.  In front of other banks bank ;)

Board3A
BoardB

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Compare with Colors

Compare with colors: The bank segment has a specific color pattern for each bank. The banks use specific colors to relate their brands so we used these colors to exemplify how Nubank is breaking the status quo for each one of these banks.

GabrielBerta_Nubank_DileNu_cores
GabrielBerta_Nubank_DileNu_1
GabrielBerta_Nubank_DileNu_OOH_1
1OOH_2
GabrielBerta_Nubank_DileNu_OOH_4
GabrielBerta_Nubank_DileNu_OOH_6
GabrielBerta_Nubank_DileNu_P_0
GabrielBerta_Nubank_DileNu_P_1
GabrielBerta_Nubank_DileNu_P_2
GabrielBerta_Nubank_DileNu_P_3
GabrielBerta_Nubank_DileNu_P_4
GabrielBerta_Nubank_DileNu_P_5
GabrielBerta_Nubank_DileNu_P_6
GabrielBerta_Nubank_DileNu_P_Grid

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Intervention

We also creat an intervation pack so people could protest and make fun of traditional bank problems.

AplicacaoAplicado_2 copy 2
MockUp_1

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For other bank clients

And for those who are still other bank clients. We sended a letter showing everything that the other bank does and how Nubank simplifies problems.

AplicacaoAplicado_2 copy 6

Agency: Nubank CLab

Client: Nubank Mexico

Photo Production: Maltchique, Nicole Samperi

 

CD: Gabriel Berta, Isabelle de Vooght, Pedro Chammé

Visual: Gabriel Berta, Erik Villareal, Claudio Gonzalez

Copy: Adrian Bringas, Pedro Chammé

Motion: Alfredo Romero, Everton Guilerme

 

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