gabrielberta
project
Nu Cuenta Launch
client
Nu Mexico
agency
Nu Creative Studio
role
Creative Direction
2023
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Cuenta Launch (WIP)
Nu Mexico launched its main product with a powerfull insight: More than half of the Mexico population still keeps their money sleeping under the mattres.
It was based on that insight that we create a product that has a monthly income and the Despierta Tu Dinero (Wake uo your money) campaign.
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Content made for TV and Cinema
We've created 3 films made for Mexican TV and Cinema based on real clients social media messages to Nu: The Mattres, The Pearls and The Monster.
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Key Visual
Agency: Nu Creative Studio
Client: Nu Mexico
Production House: MadreFoca
Director: Jonathan Gurvit
Creative Leads: Gabriel Berta / David Zacarías
Copywriting: Diana Haro / Giovanna Franzoni
Dirección de arte: Tatiana Rico / Antonio Olvera
Contenido y producción: Guillermo Ortega / Alfredo Romero / Marina Pineda / Priscila Villalpando/ Ana Tiscareño
BM: Iván Canales / Paulina Juaristi / Emmanuel Romero / Carlos Henao / Gustavo Ferrer
Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer
Medios: David Vega/ Marylou Martinez
PR: Diana Pantoja
Awards
FIAP 2023 - Motion Craft - Bronze
Círculo Creativo - Craft Audiovisual - Silver
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