gabrielberta

project

Nu Cuenta Launch

client

Nu Mexico

agency

Nu Creative Studio

role

Creative Direction

2023

_

Cuenta Launch (WIP)

Nu Mexico launched its main product with a powerfull insight: More than half of the Mexico population still keeps their money sleeping under the mattres.

It was based on that insight that we create a product that has a monthly income and the Despierta Tu Dinero (Wake uo your money) campaign. 

_

Content made for TV and Cinema

We've created 3 films made for Mexican TV and Cinema based on real clients social media messages to NuThe Mattres, The Pearls and The Monster.

_

Key Visual

KV_Racional_1
KV_Racional_2_V2
OOH1_V2
OOH3
OOH2
Untitled-11
Untitled-14

Agency: Nu Creative Studio

Client: Nu Mexico

Production House: MadreFoca

Director: Jonathan Gurvit

Creative Leads: Gabriel Berta / David Zacarías

Copywriting: Diana Haro / Giovanna Franzoni 

Dirección de arte: Tatiana Rico / Antonio Olvera 

Contenido y producción: Guillermo Ortega / Alfredo Romero / Marina Pineda / Priscila Villalpando/ Ana Tiscareño

BM: Iván Canales / Paulina Juaristi / Emmanuel Romero / Carlos Henao / Gustavo Ferrer

Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer

Medios: David Vega/ Marylou Martinez

PR: Diana Pantoja 

Awards

FIAP 2023 - Motion Craft - Bronze 

Círculo Creativo - Craft Audiovisual - Silver

There is more to see at

Brand Campaign 22design, campagn, product design

Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack

AMD 17design, campagn

Skol Dogzdesign, campagn, product design

NUroscoposdesign, campagn, product design

Nubank DileNudesign, campaign, product design, Bank,

NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack

Nike Rio 16Campagn

ReinventeEssaPromodesign, campagn, type

YouTube MusicCampagn