project

Nu Cuenta Launch

client

Nu Mexico

agency

Nu Creative Studio

role

Creative Direction

2023

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Cuenta Launch (WIP)

Nu Mexico launched its main product with a powerfull insight: More than half of the Mexico population still keeps their money sleeping under the mattres.

It was based on that insight that we create a product that has a monthly income and the Despierta Tu Dinero (Wake uo your money) campaign. 

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Content made for TV and Cinema

We've created 3 films made for Mexican TV and Cinema based on real clients social media messages to Nu: The Mattres, The Pearls and The Monster.

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Key Visual

Agency: Nu Creative Studio

Client: Nu Mexico

Production House: MadreFoca

Director: Jonathan Gurvit

Creative Leads: Gabriel Berta / David Zacarías

Copywriting: Diana Haro / Giovanna Franzoni 

Dirección de arte: Tatiana Rico / Antonio Olvera 

Contenido y producción: Guillermo Ortega / Alfredo Romero / Marina Pineda / Priscila Villalpando/ Ana Tiscareño

BM: Iván Canales / Paulina Juaristi / Emmanuel Romero / Carlos Henao / Gustavo Ferrer

Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer

Medios: David Vega/ Marylou Martinez

PR: Diana Pantoja 

Awards

FIAP 2023 - Motion Craft - Bronze 

Círculo Creativo - Craft Audiovisual - Silver