gabrielberta

project

Nu Card / WelcomeKit Design

client

Nubank

agency

Nu Creative Lab COL

role

Design / Creative Direction

2022

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Nu Colombian Card

For the launch of Nu in Colombia we've created an adaptation of the Nu card accordanly to the Colombians.

Based on research we've flagged that the Colombian perception of solidit and trust are direct related to an horizontal card.

We also had to consider that we had to keep the final numbers at the card at the front part of the card so the user can be able to remember the PIN it needs to be typed at the card machine.

CardDesign

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The Welcome Kit

For the launch of Nu in Colombia we've created a WelcomeKit that could be colectable.

The choice to give people the Colombian National coin as a collectable was a symbol that the past has passed and future is digital.

WK1
WK2
WK3
WK4
WK5
WK6

Agency: Nu CreativeLab Colombia

Client: Nu Colombia

3D: Omar Gavis, Ivanoff Martinez

CD: Gabriel Berta

Card / WK Design: Gabriel Berta

3D Direction: Juan Pardo, Angie Molano, Luisa Posada

Copy:  Laura Medina

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