project
Nu Card / WelcomeKit Design
client
Nubank
agency
Nu Creative Lab COL
role
Design / Creative Direction
2022
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Nu Colombian Card
For the launch of Nu in Colombia we've created an adaptation of the Nu card accordanly to the Colombians.
Based on research we've flagged that the Colombian perception of solidit and trust are direct related to an horizontal card.
We also had to consider that we had to keep the final numbers at the card at the front part of the card so the user can be able to remember the PIN it needs to be typed at the card machine.
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The Welcome Kit
For the launch of Nu in Colombia we've created a WelcomeKit that could be colectable.
The choice to give people the Colombian National coin as a collectable was a symbol that the past has passed and future is digital.
Agency: Nu CreativeLab Colombia
Client: Nu Colombia
3D: Omar Gavis, Ivanoff Martinez
CD: Gabriel Berta
Card / WK Design: Gabriel Berta
3D Direction: Juan Pardo, Angie Molano, Luisa Posada
Copy: Laura Medina
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