project

Brand Campaign 22

client

Nu Mexico

agency

Nu Creative Studio

role

Creative Direction

2022

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The Idea

Well, we could have created a campaign as traditional brands do by using celebrities, Metaverse, mascots, or any advertising clichés to talk about ourselves... But that would be an advertising trick.

Instead, we've decided to explore the vast 96% NPS Nubank has in MX (bigger than brands like Apple, Amazon, Nike, etc) and ask real clients to use their own words to say why they recommend Nubank. #PregúntaleAAlguienConNu.

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Content made for TV

We've created 4 specific assets made for Mexican TV: The Mascot Cliche, The Youth Cliche, The Famous Star, and The Metaverse Content.

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Exclusive content using TikTok behavior

We've created 4 specific assets made for TikTok playing with the platform behavior and its clichés like the dancing, the challenges, the reactions, etc.

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OOH

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Behind the Scene

Agency: Nu Creative Studio

Client: Nu Mexico

Production House: Stink

Photos: Abrahamesli

Nu Creative Team

Creative Leads: Gabriel Berta / David Zacarías

Copywriting: Alejandro Ortiz-Izquierdo / Giovanna Franzoni / Sandra Torres

Dirección de arte: Alberto Guerra / Antonio Olvera 

Landing Page: Claudio Gonzalez / Sarah Cardona

Contenido y producción: Guillermo Ortega / Alfredo Romero / Priscila Villalpando/ Ana Tiscareño

BM: Iván Canales / Paulina Juaristi / Paola Garcidueñas / Gustavo Ferrer

Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer

Medios: David Vega/ Marylou Martinez

PR: Diana Pantoja / Spinto Comunicación

Stink

Director: Ben Whitehouse

Dirección de Producción: Vanessa Hernández

Producción digital: José Arteaga/ Alexis Torre/ Paul Zavalza/ Kira Speer

Awards

FIAP 2023 - Silver - Best Strategy

IAB 2023 -  Bronze - Data storytelling