gabrielberta
project
Brand Campaign 22
client
Nu Mexico
agency
Nu Creative Studio
role
Creative Direction
2022
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The Idea
Well, we could have created a campaign as traditional brands do by using celebrities, Metaverse, mascots, or any advertising clichés to talk about ourselves... But that would be an advertising trick.
Instead, we've decided to explore the vast 96% NPS Nubank has in MX (bigger than brands like Apple, Amazon, Nike, etc) and ask real clients to use their own words to say why they recommend Nubank. #PregúntaleAAlguienConNu.
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Content made for TV
We've created 4 specific assets made for Mexican TV: The Mascot Cliche, The Youth Cliche, The Famous Start with credibility, and The Metaverse Content.
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Exclusive content using TikTok behavior
We've created 4 specific assets made for TikTok playing with the platform behavior and its clichés like the dancing, the challenges, the reactions, etc.
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OOH
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Behind the Scene
Agency: Nu Creative Studio
Client: Nu Mexico
Production House: Stink
Photos: Abrahamesli
Nu Creative Team
Creative Leads: Gabriel Berta / David Zacarías
Copywriting: Alejandro Ortiz-Izquierdo / Giovanna Franzoni / Sandra Torres
Dirección de arte: Alberto Guerra / Antonio Olvera
Landing Page: Claudio Gonzalez / Sarah Cardona
Contenido y producción: Guillermo Ortega / Alfredo Romero / Priscila Villalpando/ Ana Tiscareño
BM: Iván Canales / Paulina Juaristi / Paola Garcidueñas / Gustavo Ferrer
Communication Specialist: Rodrigo Sanchez / Gustavo Ferrer
Medios: David Vega/ Marylou Martinez
PR: Diana Pantoja / Spinto Comunicación
Stink
Producción digital: José Arteaga/ Alexis De La Torre/ Paul Zavalza/ Kira Speer
Dirección de Producción Stink: Vanessa Hernández
Director: Ben Whitehouse
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