Art Direction, Design
Nubank customers already know the peace of being in control of their money.
That's why, on World Stress Awareness Day, we gave a totally free meditation class to anyone who presented a card from another bank. #Peace
Yoga Positions Book
We created a special gift for Nurelax guests. A special yoga position book to help people fighting stress.
Bubble Wrap Bag
We also created a special pack for the guests of the main event, an anti-stress bubble wrap bag.
We also creat an ASMR video to make fun of traditional bank problems.
Meditation Class Playlist
And for those who could not go to NuRelax event, we created a special meditation class playlist on Spotify.
Agency: Nubank CLab
CD: MIhail Aleksandrov, Luiz Paccillo
Visual: Gabriel Berta, Matheus Mauad
Copy: Arthur Lobão
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