gabrielberta

project

NuRelax

client

Nubank

agency

Nubank CreativeLab

role

 Art Direction, Design

2019

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The Brief

Nubank customers already know the peace of being in control of their money.

That's why, on World Stress Awareness Day, we gave a totally free meditation class to anyone who presented a card from another bank. #Peace

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Yoga Positions Book

We created a special gift for Nurelax guests. A special yoga position book to help people fighting stress.

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Bubble Wrap Bag

We also created a special pack for the guests of the main event, an anti-stress bubble wrap bag.

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ASMR Video

We also creat an ASMR video to make fun of traditional bank problems.

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Meditation Class Playlist

And for those who could not go to NuRelax event, we created a special meditation class playlist on Spotify.

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Agency: Nubank CLab

Client: Nubank

 

CD: MIhail Aleksandrov, Luiz Paccillo

Visual: Gabriel Berta, Matheus Mauad

Copy: Arthur Lob√£o

 

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