project
NuRelax
client
Nubank
agency
Nubank CreativeLab
role
Art Direction, Design
2019
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The Brief
Nubank customers already know the peace of being in control of their money.
That's why, on World Stress Awareness Day, we gave a totally free meditation class to anyone who presented a card from another bank. #Peace
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Yoga Positions Book
We created a special gift for Nurelax guests. A special yoga position book to help people fighting stress.
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Bubble Wrap Bag
We also created a special pack for the guests of the main event, an anti-stress bubble wrap bag.
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ASMR Video
We also creat an ASMR video to make fun of traditional bank problems.
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Meditation Class Playlist
And for those who could not go to NuRelax event, we created a special meditation class playlist on Spotify.
Agency: Nubank CLab
Client: Nubank
CD: MIhail Aleksandrov, Luiz Paccillo
Visual: Gabriel Berta, Matheus Mauad
Copy: Arthur Lobão
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