project
NUroscopos
client
Nu Mexico
agency
Nu Creative Studio
role
Creative Direction
2023
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Nuroscopos
To celebrate the end of the year with our clients we connected data from more than 3 million customers with the personality of each zodiac sign by creating financial astral charts. Those became personalized reels for IG, fixed posts and educational finantial content for our clients.
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The Illustrations
The mission was to establish a series of art pieces that reflected the brand's unique style. To achieve this, we designed utterly original characters, using vibrant textures and colours so that we could represent the personality of Nu Mexico users.
Agency: Nu Creative Studio
Client: Nu Mexico
Production House: Long Summer Days
CD: Gabriel Berta, David Zacarias
Visual: Tone Olvera
Copy: Giovanna Franzoni
Brand Manager: Dafne Cisneros, Paola Garciduenas
Producer: Ana Tiscareno
Awards
FIAP 2023 - Craft - Silver
Círculo Creativo 2023 - Craft Digital - Silver
Círculo Creativo 2023 - Diseño Digital - Silver
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