project

Reinvente Essa Promo

client

Nubank + Mastercard

agency

Nubank CreativeLab

role

Idea, Concept, Art Direction

2019

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The Brief

Mastercard invited Nubank to make its first Promo ever.

The challenge was to make something fresh and not like a regular Promo would look like.

Nubank reinvented customer service by inventing WOW. (Experiences that are born of humans and real contacts).  Reinvente Essa Promo is a union betwen Nubank's WOW and Mastercard Priceless where the winner of the Promo will decide what is the prize to win.

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How Regular Promo looks like / Competition

Promo KV always have the same way to communicate. So I decide to have fun with this and try to make a fresh way to make a Promo layout based on that.

Agency: Nubank CreativeLab

Client: Nubank + Mastercard

Film: Cave

Lead: MIhail Aleksandov

Visual: Gabriel Berta

Copy: Arthur Lobão