gabrielberta
project
Reinvente Essa Promo
client
Nubank + Mastercard
agency
Nubank CreativeLab
role
Idea, Concept, Art Direction
2019
_
The Brief
Mastercard invited Nubank to make its first Promo ever.
The challenge was to make something fresh and not like a regular Promo would look like.
Nubank reinvented customer service by inventing WOW. (Experiences that are born of humans and real contacts). Reinvente Essa Promo is a union betwen Nubank's WOW and Mastercard Priceless where the winner of the Promo will decide what is the prize to win.
_
How Regular Promo looks like / Competition
Promo KV always have the same way to communicate. So I decide to have fun with this and try to make a fresh way to make a Promo layout based on that.
Agency: Nubank CreativeLab
Client: Nubank + Mastercard
Film: Cave
Lead: MIhail Aleksandov
Visual: Gabriel Berta
Copy: Arthur Lobão
more
Brand Campaign 22design, campagn, product design
Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack
AMD 17design, campagn
NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack
Nubank DileNudesign, campaign, product design, Bank,
YouTube MusicCampagn
ReinventeEssaPromodesign, campagn, type
Skol Dogzdesign, campagn, product design
Nike Rio 16Campagn
Hot Saledesign, campagn, product design
Next Lolla 19Online Platform
Nike Come TogetherOnline Platform