project
Reinvente Essa Promo
client
Nubank + Mastercard
agency
Nubank CreativeLab
role
Idea, Concept, Art Direction
2019
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The Brief
Mastercard invited Nubank to make its first Promo ever.
The challenge was to make something fresh and not like a regular Promo would look like.
Nubank reinvented customer service by inventing WOW. (Experiences that are born of humans and real contacts). Reinvente Essa Promo is a union betwen Nubank's WOW and Mastercard Priceless where the winner of the Promo will decide what is the prize to win.
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How Regular Promo looks like / Competition
Promo KV always have the same way to communicate. So I decide to have fun with this and try to make a fresh way to make a Promo layout based on that.
Agency: Nubank CreativeLab
Client: Nubank + Mastercard
Film: Cave
Lead: MIhail Aleksandov
Visual: Gabriel Berta
Copy: Arthur Lobão
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