project
Skol Pantone PridePack
client
Skol + Pantone
agency
R/GA
role
Product Concept, Art Direction, Design
2019
_
The Brief
Skol wanted to stand and support LBTQ+ community as the official beer brand of the biggest Pride Parade of the world.
So we created the PridePack.
A limited edition with unlimited love.
In order to celebrate the pride month SKOL, the beer brand that represents celebration, and Pantone, the brand that better represents colors, joined forces to celebrate love in all existing colors.
6 cans, 6 colors in one pack full of pride. Pride Purple, Pride Blue, Pride Green, Pride Yellow, Pride Orange and Pride Red. Cheers to a less monochromatic world.
Agency: R/GA SP
Client: Skol + Pantone
Visual Effects: R/GA SP
ECD: Saulo Rodrigues
CD: Rafael Freire
Visual: Gabriel Berta, Maurício Gomes, Ilan Orengel
Copy: Marcelo Diniz, Erica Igue
Awards:
El Ojo 2019 - DesignPack - Bronze
El Ojo 2019 -Product Design - Shortlist
OneShow 2020 - DesignPack - Shortlist
ABRE 2019 - Best Brazilian Pack - Gold
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