gabrielberta

project

Skol Pantone PridePack

client

Skol + Pantone

agency

R/GA

role

Product Concept, Art Direction, Design

2019

_

The Brief

Skol wanted to stand and support LBTQ+ community as the official beer brand of the biggest Pride Parade of the world.

So we created the PridePack.

A limited edition with unlimited love.
In order to celebrate the pride month SKOL, the beer brand that represents celebration, and Pantone, the brand that better represents colors, joined forces to celebrate love in all existing colors.

6 cans, 6 colors in one pack full of pride. Pride Purple, Pride Blue, Pride Green, Pride Yellow, Pride Orange and Pride Red. Cheers to a less monochromatic world.

Apresentacao1
Apresentacao2
Apresentacao3
Apresentacao4
Apresentacao5
Apresentacao6
Apresentacao7
Pantones2
Pantones6
Pantones12
Pantones8
Pantones10
Pantones4
Latas3
Latas2
PackSequencia_18-16_5
PackSequencia_18-16
PackSequencia_18-16_2
PackSequencia_18-16_4
PackSequencia_18-16_3
Insta8

Agency: R/GA SP

Client: Skol + Pantone

Visual Effects: R/GA SP

 

ECD: Saulo Rodrigues

CD: Rafael Freire

Visual: Gabriel Berta, MaurĂ­cio Gomes, Ilan Orengel

Copy: Marcelo Diniz, Erica Igue

 

Awards: 

El Ojo 2019 - DesignPack - Bronze 

El Ojo 2019 -Product Design - Shortlist 

OneShow 2020 - DesignPack - Shortlist

ABRE 2019 - Best Brazilian Pack - Gold

 

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