gabrielberta

project

Skol Dogz

client

Skol + Petz

agency

R/GA

role

Idea, Product Concept, Design

2019

_

The Brief

When dogs bark, SKOL beer listens. Presenting SKOL DOGZ, a beer that you can share with your best friend.

On Friend's Day, SKOL beer join forces with Petz, Brazil's largest pet market, to launch a special edition pack that you can share with your dog. One SKOL for you and one for your buddy.

The beer was launched by the most popular dog influencers on Instagram. They posted unboxing videos of the pack, just like human influencers, and called for dog owners to share a SKOL with their best friends.

Apresentacao1
1
2
Cartaz1
Cartaz8
Cartaz3
Cartaz4
Cartaz5
Cartaz6
Cartaz7
Cartaz2
Cartaz9

Agency: R/GA SP

Client: Skol + Petz 

ECD: Saulo Rodrigues

CD: Rafael Freire

Visual: Gabriel Berta, Ilan Orengel, Eduardo Gooda

Copy: Marcelo Diniz, Erica Igue

 

Awards:

El Ojo 2019 - Product Design - Bronze - Skol Dogz

El Ojo 2019 - Promotion - Shortlist - Skol Dogz

more

Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack

AMD 17design, campagn

NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack

Skol Dogzdesign, campagn, product design

Nubank DileNudesign, campaign, product design, Bank,

YouTube MusicCampagn

ReinventeEssaPromodesign, campagn, type

Nike Rio 16Campagn

Nike Come TogetherOnline Platform

nextCampaign