project
Skol Dogz
client
Skol + Petz
agency
R/GA
role
Idea, Product Concept, Design
2019
_
The Brief
When dogs bark, SKOL beer listens. Presenting SKOL DOGZ, a beer that you can share with your best friend.
On Friend's Day, SKOL beer join forces with Petz, Brazil's largest pet market, to launch a special edition pack that you can share with your dog. One SKOL for you and one for your buddy.
The beer was launched by the most popular dog influencers on Instagram. They posted unboxing videos of the pack, just like human influencers, and called for dog owners to share a SKOL with their best friends.
Agency: R/GA SP
Client: Skol + Petz
ECD: Saulo Rodrigues
CD: Rafael Freire
Visual: Gabriel Berta, Ilan Orengel, Eduardo Gooda
Copy: Marcelo Diniz, Erica Igue
Awards:
El Ojo 2019 - Product Design - Bronze - Skol Dogz
El Ojo 2019 - Promotion - Shortlist - Skol Dogz
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