gabrielberta

project

Nike Rio 2016

client

Nike

agency

R/GA

role

Concept, Art Direction, Design

2016

_

The Brief

For the Rio Olympics 2016, Nike wanted an all-around brand experience to immerse sports fans in its new line of products and position the brand at the forefront of sports culture during the most important sports event of the year.

So we began by creating an on-site installation that would bring together Olympics fans through countless experiences - on-site and digital - on sports, music and fashion, all while celebrating the latest launch of Nike sportswear. 

We also created a seamless shopping experience in our space where customers could try on products and easily purchase them online. 

Apresentacao1_V2
080516_biermann_7978-1_2500_c copy

_

Nike Experiences

The space had a cubic structure that was digitally-connected to the happenings of the Olympics. 

From the outside, fans could see in real-time a feature on the athlete that would be currently playing as well as custom visual graphics every time Brazil scored, received a medal, or lost a game.

Besides connecting with the brand, we wanted people to connect with each other and share experiences. So we transformed the installation into a hotspot for sport events, strength workouts, concerts and runs so that everyone could participate and feel supported by the community. 

080916_biermann_6233
080916_biermann_6160
Screen-Shot-2017-03-28-at-10.22.31-PM-copy_1750
080316_biermann_7165
nike-rio-unlimited-1
080316_biermann_7182

Agency: R/GA SP

Client: Nike

Visual Effects: ManVSMachine

Cube: Muti Randolph

CD: Saulo Rodrigues, Carlão Fonseca
Visual: Gabriel Berta, Maurício Gomes, Pleemo, Alex Moers
Copy:  Bruno Dias, Bea Vetorazzo

There is more to see at

Brand Campaign 22design, campagn, product design

Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack

NuCuentadesign, campagn, product design

AMD 17design, campagn

Skol Dogzdesign, campagn, product design

NUroscoposdesign, campagn, product design

Nubank DileNudesign, campaign, product design, Bank,

NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack

ReinventeEssaPromodesign, campagn, type

YouTube MusicCampagn