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Hi, I'm glad you are here :)
Creative Marketing Lead with 16+ years of experience, responsible for building the Nubank Creative Hub for Mexico and Colombia from the ground up to the best In-house agency of Mexico.
Specializes in scaling global brands across LATAM by blending creative strategy with agile operational models to remove process blockers. Dedicated to simplifying complex product portfolios into human-centric narratives defined by uncompromising craft and conceptual innovation, with a specific focus on pivoting teams to AI-first creative workflows. Trilingual (English, Portuguese, Spanish) leader managing internal and external partners with a proven track record of managing high-performance teams and fostering "Culturally Connected" storytelling.
Previously honed a strong visual foundation during a 7-year tenure at R/GA working with global brands like Google, YouTube, Nike, Samsung, Coca-Cola, AB InBev, Mastercard and TIM.
Contact me
gabrielbertav@gmail.com
+55 11 99461 7855
Experience
Nubank - Head of Creative Marketing - Jul 25 to Today :)
Nubank - Sr Creative Lead / ECD - Jul 22 to Jul 25
Nubank - Creative Lead / CD - Fev 21 to Jun 22
Nubank - Jr Creative Lead / ACD - May 20 to Jan 21
Nubank - Senior Art Director - Sep 19 to Apr 20
R/GA - Senior Art Director - Apr 17 to Aug 19
R/GA - Visual Designer Senior - Apr 16 to Mar 17
R/GA - Visual Designer - Apr 14 to Mar 16
R/GA - Visual Jr - Aug 12 to Mar 14
R/GA - Visual Intern - Apr 12 to Aug 12
White Propaganda - Assistente de Arte - Nov 10 to Dec 11
White Propaganda - Visual Intern - Oct 09 to Nov 10
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Study
Miami Ad School - Creative Leadership 2018
Miami Ad School - Art Direction 2012
Centro Universitário Belas Artes - Graphic Design 2010
Awards
Círculo Creativo de Mexico 2026 - The In-House Agency of the Year
Círculo Creativo de Mexico 2026 - Special Effects (VFX) - Gold - Piecito
Círculo Creativo de Mexico 2026 - Production Design / Art Direction - Silver - Piecito
Círculo Creativo de Mexico 2026 - Achievement in Production - Silver - Piecito
Círculo Creativo de Mexico 2026 - Art Direction - Bronze - Piecito
Círculo Creativo de Mexico 2026 - Color Grading - Bronze - Piecito
Círculo Creativo de Mexico 2026 - Sound Design - Bronze - Piecito
Círculo Creativo de Mexico 2026 - Digital Audiovisual - Bronze - Piecito
Círculo Creativo de Mexico 2026 - Content - Bronze - Huye del cliché
Círculo Creativo de Mexico 2026 - Radio & Audio - Bronze - Amanda Miguel
El Ojo 2025 - Audio Visual Production - Bronze - Piecito
El Ojo 2025 - Content - Shortlist - Piecito
El Ojo 2025 - Audio Visual Art Direction - Shortlist - Piecito
Totem 2025 - Best OOH - Toma la decision Nu
Effie Awards 2024 - Best Campaign - Shortlist - Bien Venido a la Era Nu
Círculo Creativo de Mexico 2024 - Craft Audiovisual - Silver - Despierta tu Dinero
FIAP 2023 - Motion - Bronze - Despierta tu Dinero
Effie Awards 2024 - Best Campaign - Shortlist - Despierta Tu Dinero
FIAP 2023 - Best Strategy - Silver - Pregúntale al alguién con Nu
FIAP 2023 - Craft Digital - Silver - Nuroscopos
IAB 2023 - Data storytelling - Bronze - Pregúntale al alguién con Nu
Círculo Creativo de Mexico 2023 - Craft Digital - Silver - Nuroscopos
Círculo Creativo de Mexico 2023 - Diseño Digital - Silver - Nuroscopos
Totem 2023 - Best OOH - Pregúntale al alguién con Nu
OneShow 2020 - DesignPack - Shortlist - Skol Pride
El Ojo 2019 - DesignPack - Bronze - Skol Pride
El Ojo 2019 - Product Design - Bronze - Skol Dogz
El Ojo 2019 - Product Design - Shortlist - Skol Pride
El Ojo 2019 - Promotion - Shortlist - Skol Dogz
ABRE 2019 - Best Brazilian Pack - Gold - Skol Pride
Wave Festival 2017- Direct- Shortlist - Nike Vem Junto
Wave Festival 2017- Cyber/Campaign- Shortlist - Nike Vem Junto
Wave Festival 2017- Cyber/Social - Shortlist - Nike Vem Junto
Wave Festival 2015 - Cyber - Shortlist - YouTube ViewBusters
Clio Awards 2014 - Engagement - Silver - YouTube Playlist Store
One Show 2014 - Interactive - Merit - YouTube Playlist Store
Adweek 2014 - Digital - Silver -YouTube Playlist Store
El Ojo 2014 - Interactive - Finalist - YouTube Playlist Store
El Ojo 2014 - Promo - Finalist - YouTube Playlist Store
Wave Festival 2014 - Cyber - Gold - YouTube Playlist Store
Wave Festival 2014 - Design - Bronze - YouTube Playlist Store
CCSP 2014 - Inovação - Silver - YouTube Playlist Store
CCSP 2014 - Mídia Exterior - Anuário - YouTube Playlist Store
Wave Festival 2013 - Cyber - Silver - Guia MeuBrasil NTP
ABERJE 2013 - Cyber - Gold - Guia MeuBrasil NTP
