project

Netflix + Nu

client

Nu Mexico

agency

Creative Hub

role

Creative Direction

2025

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The Idea

Nubank and Netflix created a new character in a way only Nubank could do: Pezinho  . In the production, Pezinho dreams of being an actor, like his idol, Mãozinha (Thing). However, after countless rejections, his life changes when he comes in contact with Nu products, gaining footing as a successful financial influencer.

The campaign, which was approved by Tim Burton himself, humorously shows that Nu is always by customers’ side throughout their different journeys – even the most fantastic ones – with different solutions for them to take their next step. It highlights some of our products, such as Caixinhas, Modo Rua, and Pix no Crédito in Brazil, as well as our “Moradita” Credit Card and Cuenta Nu with Cajita Turbo in Mexico.

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Film / Organic and TV Focused

Pezinho had an idol and a dream. Nubank came along and gave him a little help. Watch the film to discover the story of this Wednesday fan who's also excited for the first part of season two

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OOH

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Content Product / Paid Media Focused

The new films for our "Pezinho / Piezito" campaign for Nubank include: a facial recognition from a hand, a suspicious purchase alert from a guillotine, and a credit card being used with a snap of a toe. No matter what your next step is, Nubank gives you a hand (unless you're trying to pull a scam on someone).

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Behind the Scene

Agency: Creative Hub MX | BR

Client: Nubank + Netflix

Production House: Iconoclast

Mexico Team

Head of C.HUB: Gabriel Berta

Creative Director: Tatiana Rico

Copywriter: Diana Haro, Alejandro Faes

Art Direction: Tatiana Rico, Sarah Escalante

Producer: Ana Lusthoff

Media: David Vega, Sergio Zimerman, Maryhanna Tort

Marketing: Daniel Rojas, Paulina Juaristi, Emmanuel Romero, Paola Garcidueñas, Constanza Alvardo, Ileana Suárez

Netflix: Jenn Romero, Denise Sierra, Maria Bardellini, Andrea Arellano

Brazil Team

Head of C.HUB: Isabelle de Vooght

Creative Director: Vitor Barbato

Copywriter: Vitor Barbato, Andressa Cruz

Art Direction: Bianca Solha, Gabriel Moniz

Producer: Guilherme Gaggl

Media: Aline Velha, Carolina Lopes, Elaine Endo

Marketing: Juliana Roschel, Isabela Abbês, Felipe de la Rosa, Carolina Souza, Estevão Reis

Netflix: Fernanda Guimarães, Daniela Albuquerque, Ana Maria Villar, Beatriz Pascon, Laís Papi

Iconoclast

Director: Gandja Monteiro e Sabrina Duarte

Production DIrector: Henrique