Concept, Art Direction, Design
Brands sponsoring music festivals have all the same speech: we'll take you and a friend to the festival for free.
Boring isn't it?
Next, the most democratic bank in Brazil and 100% digital, needed a different approach. To do so, we created a promo that took not only the winner + 1 friend, nor +2 friends, or + 3 friends..we took the winner + 9 friends. next presents Team next Lollapalooza Brazil.
Agency: R/GA SP
Director: Rafael Kent
ECD: Saulo Rodrigues
CD: Rafael Freire
Visual: Gabriel Berta, Bruno Nogueira, Leonardo Francisconi, Bianca Solha
Copy: Marcelo Diniz, Thais Boaventura
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