gabrielberta

project

Next Entende

client

Next Bank

agency

R/GA

role

Idea, Art Direction, Design

2019

_

The Brief

The bank next, one year after its launch, discovered that 77% of those who somehow engaged with the brand online didn't understand its purpose. 

So our goal was to overcome two barriers: understanding and consideration. In order to achieve that, we created the "next gets what matters to you" campaign. 

We started with a brand manifesto, to create awareness and show everyone what a 100% digital bank can do for them, and we kept the conversation with a data driven campaign strategy with 5 short videos and display media matching target behaviour and needs to the bank's most iconic and strong features.

Apresentacao1
NovaOnda_RacionalRacional1
NovaOnda_Racional_4Racional3
NovaOnda_RacionalRacional2
NovaOnda_BackKV
NovaOnda_BackPosters_1
NovaOnda_BackPosters_2
NovaOnda_BackPosters_3
NovaOnda_BackAwareness
NovaOnda_BackBanners
NovaOnda_RacionalRacional3-copy
Apresentacao2
Apresentacao3
Apresentacao4
Apresentacao5
Apresentacao6

Agency: R/GA SP

Client: next Bank

Visual Effects: R/GA SP

 

ECD: Saulo Rodrigues

Visual: Gabriel Berta, Bruno Nogueira, Aurélio Silva

Copy: Marcelo Diniz, Gustavo Finamori

 

more

Skol Pantone Pride Packdesign, campagn, product design, skol, pantone, pridepack, skol pack

AMD 17design, campagn

NuRelaxdesign, campagn, product design, skol, pantone, pridepack, skol pack

Skol Dogzdesign, campagn, product design

Nubank DileNudesign, campaign, product design, Bank,

YouTube MusicCampagn

ReinventeEssaPromodesign, campagn, type

Nike Rio 16Campagn

Nike Come TogetherOnline Platform

nextCampaign