project

Next Entende

client

Next Bank

agency

R/GA

role

Idea, Art Direction, Design

2019

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The Brief

The bank next, one year after its launch, discovered that 77% of those who somehow engaged with the brand online didn't understand its purpose. 

So our goal was to overcome two barriers: understanding and consideration. In order to achieve that, we created the "next gets what matters to you" campaign. 

We started with a brand manifesto, to create awareness and show everyone what a 100% digital bank can do for them, and we kept the conversation with a data driven campaign strategy with 5 short videos and display media matching target behaviour and needs to the bank's most iconic and strong features.

Agency: R/GA SP

Client: next Bank

Visual Effects: R/GA SP

ECD: Saulo Rodrigues

Visual: Gabriel Berta, Bruno Nogueira, Aurélio Silva

Copy: Marcelo Diniz, Gustavo Finamori