Nu Creative Studio
We worked side by side with Long Summer Days to create and develop, the national graphic campaign for the "Hot Sale" sales season in Mexico.
The mission was to establish a series of art pieces that reflected the brand's unique style. To achieve this, we designed utterly original characters, using vibrant textures and colours so that we could represent the personality of Nu Mexico users.
The objective was to communicate the particular alliance with the Paypal, Walmart and Sam's Club brands inside the discount prices. In these 3 pieces, we shared the benefits and special offers of the sales season, evolving the storytelling so we could show our characters in 3 necessity and wish situations. Nu México is the ideal solution because of its sales season benefits.
Besides the narrative and graphic tools mentioned before, Long Summer Days draw upon motion animation and frame-by-frame to deliver three spots that immediately connect with the audience and between Nubank.
Agency: Nu Creative Studio
Client: Nu Mexico
Production House: Long Summer Days
CD: Gabriel Berta, David Zacarias
Visual: Tatiana Rico, Sarah Cordona
Copy: Diana Haro
Brand Manager: Dafne Cisneros, Paola Garciduenas
Producer: Priscila Villapaldo
Long Summer Days
Art Direction: @Bitasi
Direction: @Franscisco Quiles
Animation: @Dailo Mation @Laura Benavides
2D animation: @Iván Rascón, @Luisa Atonieta
Illustration: @Tacho Macho, @Bitasi @Eliud @Iivan Aguilar
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