project

Hot Sale

client

Nu Mexico

agency

Nu Creative Studio

role

Creative Direction

2022

_

The Brief

We worked side by side with Long Summer Days to create and develop, the national graphic campaign for the "Hot Sale" sales season in Mexico.

The mission was to establish a series of art pieces that reflected the brand's unique style. To achieve this, we designed utterly original characters, using vibrant textures and colours so that we could represent the personality of Nu Mexico users.

Animation Spots

The objective was to communicate the particular alliance with the Paypal, Walmart and Sam's Club brands inside the discount prices. In these 3 pieces, we shared the benefits and special offers of the sales season, evolving the storytelling so we could show our characters in 3 necessity and wish situations. Nu México is the ideal solution because of its sales season benefits.

Besides the narrative and graphic tools mentioned before, Long Summer Days draw upon motion animation and frame-by-frame to deliver three spots that immediately connect with the audience and between Nubank.

Agency: Nu Creative Studio

Client: Nu Mexico

Production House: Long Summer Days

CD: Gabriel Berta, David Zacarias

Visual: Tatiana Rico, Sarah Cordona

Copy: Diana Haro 

Brand Manager: Dafne Cisneros, Paola Garciduenas

Producer: Priscila Villapaldo

Long Summer Days 

Art Direction: @Bitasi

Direction:  @Franscisco Quiles

Animation: @Dailo Mation @Laura Benavides

2D animation: @Iván Rascón, @Luisa Atonieta

Illustration: @Tacho Macho, @Bitasi @Eliud @Iivan Aguilar