project

Nike Vem Junto

client

Nike

agency

R/GA

role

Concept, Art Direction, Design

2015

_

The Brief

Nike Running Brazil wanted to turn running into a sport that brought people together and as consequence, get more people running. 

So we decided to createCome Together - Vem Junto - a collaborative platform that allows people to create run events based on their interests and invite friends to run with them.

Agency: R/GA SP

Client: Nike

CD: Saulo Rodrigues, Carlão Fonseca, Henrique Rojas

Visual: Gabriel Berta, Pleemo, Alex Moers

Copy:  Rafael Miessi

Awards:

Wave Festival 2017- Direct- Shortlist

Wave Festival 2017- Cyber/Digital Campaign- Shortlist

Wave Festival 2017- Cyber/Social - Shortlist